Quit Whining and Start Winning by Confronting Uncomfortable Truths

Battle-Tested Strategies for Success
in Hard Times are Within Reach, for FREE:
The Recession Survival Guide

(Please Wait For The Video To Fully Load)


Listen In by Unmuting and Clicking Here.

So I spent the last year turning this "recession-proof, recession fueled" system into a book...


Times are tough and getting worse. We're not here to sugarcoat it. If you're facing your first or second recession in business, the unease is real. If you're at the helm of a business or organization, your concerns are valid. Worried sick? I’ve been there.

Let's face it, uncertainty is a tough pill to swallow, especially when it's your business on the line. Will your business make it? Will you swim or sink? Payroll, family needs, survival – it's all on the line.

As Warren Buffet aptly put it, "Only when the tide goes out do you discover who's been swimming naked." How do you make sure your business is fully clothed and ready to swim competently through the storm? If this has been on your mind, then this will be the most important book you ever read.


Call me unconventional and downright crazy, but as I see the signs of the market downturn starting…

I get VERY excited.

Cause I know something most people don’t...

Recessions are the time when most businesses disappear, and all those customers are left with nobody to solve their problems!

That’s when savvy entrepreneurs

There is a storm coming – one that could make your business grow faster than you could ever imagine.

While most businesses crumble, a few choose to turn chaos into opportunity. It's time to flip the script and build your empire amidst the ruins.

This is your silver lining, your moment to shine – IF you are willing to do the work. Because, honestly? I'm all about positivity, but witnessing suffering? That's where I draw the line.

And because I know how to help you avoid that suffering, I wrote the book on how to succeed in times when many people get knocked off their feet and never recover. But you still have to choose – will you say yes to 200+ pages of proven tactics to help your business thrive?


I remember 2007 like a bad dream. Businesses that thrived for generations crumbled in months, a Chapter 11 form their tragic farewell.

That pivotal moment transformed me.

I vowed to decipher the recession's code to help businesses learn to shield themselves from the storm.

Amid the darkness of 2008, a handful thrived. These outliers defied the norm, prospered amidst the chaos.

I became obsessed with uncovering their secrets and unraveling the principles of their success. I found patterns in the chaos, turning fear into opportunity.


Armed with new wisdom, I launched my own venture. Protection wasn't enough; growth was the goal.

These successful entrepreneurs rode the waves of market frenzy, capitalizing on pessimistic sentiments. They positioned themselves as beacons of certainty and security for their clients, offering what they craved the most in those turbulent times. Armed with their lessons.

I crafted a framework that would drive success in my own business and empower other companies to grow.

In 2013, my marketing agency was born, and with it, the opportunity to assist numerous businesses in positioning themselves for success. Little did I know that the ultimate test awaited us in 2020, as the pandemic engulfed the world.


To our amazement, after only a few weeks, while the world was succumbing to fear and grinding to a halt, our growth actually started to accelerate! The phones rang incessantly, leads poured in, and our deal close rate skyrocketed by 40%.

By following our proven system, we witnessed an explosion in our own business and our clients. They even questioned the accuracy of our reports, astounded by the diminishing cost of acquiring customers when others in their industry were plagued with worry and forced to close their doors.

Initially surprised ourselves, we delved deeper into the phenomenon, trying to fully understand why our methods started producing results so different from what we were hearing from everyone else in the industry.

After a few months of number crunching and testing, we discovered a recurring theme.


Our system, honed through turbulent times, actually performed BETTER when market conditions were at their WORST. The more fear took place in the minds of consumers and businesses, the better our system worked. It felt like black magic.

And I confirmed this over and over again…

That the results for my clients were consistently better than anything else people were doing.

As a result of this discovery, my company tripled from 2019 to 2021.

I even had a client invite me to their daughter's wedding because they claim that technically, I was the one who paid for it with all the profits I produced for his company.

My wife and I still laugh about this.


I spent the last year, post-pandemic, turning this recession-proof, recession-fueled system into a book.

The Recession Survival Guide is your key to prosperity even in the face of market doomsayers. And guess what?

It's FREE!

Send Me Your Address...

I'd like to rush a FREE copy of my brand new book to your doorstep, ASAP!

Just cover the shipping & handling fee of $8.

Because of the system outlined in this book, we were able to:

  • ​​Help one Financial Services company, generate more than $60 Million in new assets under management in less than 90-days.
  • ​Increase the number of sales calls booked by 450% in just 9 months for one of our clients.
  • ​Create a new product offering that made a blogger 125K/month when he was struggling to pay his mortgage and now gets to write books out of his new beach home.
  • ​Make a brick-and-mortar family-owned business go from shutting down 3 locations to getting offers from multiple Private Equity firms to buy the business for a 6x multiple.
  • ​Generate more than 5 Million dollars in new revenue for our business

“You’re one of us! Thank you for what you did for me with Power of Broke. I wish I knew you when I wasn’t on Shark Tank and needed some books to be sold. I appreciate you brother! “

Daymond John

Host of ABC's Hit TV Show "Shark Tank" & Author of The NYT Bestselling Book "The Power of Broke"

” I’ve used the Redfern Media team for about a year. In that time they’ve made me at least $1,000,000 that I would not have made otherwise. Draye has also held me to a much higher standard in my business than I’ve ever held myself. He’s a giver. If you want to know more of how Draye has changed my life, just google, “The Draye Redfern Effect.”

Benjamin Hardy, PhD

#1 Writer On Medium.com and Author of "Willpower Doesn't Work" and "Personality Isn't Permanent"

“Redfern Media has a highly nuanced understanding of how to dramatically and quickly deepen relationships with clients. This enables them to give you advice and services that are highly effective but almost effortlessly easy to use.“

Alex Epstein

Author of The New York Times Best Selling Book, The Moral Case for Fossil Fuels and Founder of the Center for Industrial Progress

From Accountants to dog groomers, property development to professional services…

It simply just works in every single market you apply it to.

And you can use this system for your business to take advantage of the recession instead of hiding under your desk and hoping it will pass.

This isn't some airy-fairy theory or esoteric concept.

It's a street-tested system that is working right now.

You see, I've learned everything I know from hardcore, no-bs, fall-on-my-face experience.

And that's one of the reasons why I'm paying it forward to entrepreneurs like you.

So you don’t have to stress about how you are going to support your family when your neighbors are downsizing their house because they can’t make the mortgage payment…

Hey, be a good neighbor and get them a copy of this book. It’s on me!


  • Are you a doctor, dentist, chiropractor, plastic surgeon, optometrist, therapist, or any other health care professional? Experience a waiting room bursting with new patients and enjoy a thriving practice.

  • ​Are you a real estate agent, property developer, or mortgage broker? Attract a flood of highly-qualified and cashed-up customers who are eager to do business with you.

  • ​Do you have a furniture store, catering business, car dealership, or any other establishment? Witness your business being swamped with customers, boosting your sales and success.

  • ​Are you a salesman looking for more leads? Supercharge your sales pipeline and increase your chances of closing deals with high-quality leads.

  • ​Are you a restaurant owner or chef looking to optimize your operations and maximize profitability during challenging economic times?

  • ​Are you a software development company or tech startup founder seeking strategies to maintain steady growth and secure funding in a recession?

  • ​Are you a construction company owner or contractor aiming to diversify revenue streams and secure long-term projects during an economic downturn?

  • ​Are you a marketing agency owner or digital marketer looking to adapt your strategies and help businesses thrive amidst a recession?​

  • ​​Are you a marketing agency owner or digital marketer looking to adapt your strategies and help businesses thrive amidst a recession?

  • ​Are you a fitness studio owner or personal trainer aiming to retain clients, attract new ones, and ensure the sustainability of your business during tough times?

  • ​Are you a freelance writer, graphic designer, or creative professional looking to stand out in a competitive market and maintain a steady stream of clients?

  • ​Are you a nonprofit organization director or fundraiser seeking effective strategies to continue supporting your cause and engaging donors during a recession?

  • ​Are you a consulting firm owner or business strategist looking to provide valuable insights and solutions to clients facing economic challenges and uncertainty?

  • ​Are you an e-commerce store owner or online retailer aiming to adapt your marketing and sales strategies to sustain growth and capitalize on changing consumer behavior during a recession?

  • ​Are you an educational institution or e-learning platform seeking strategies to continue delivering quality education and training while addressing financial constraints caused by a recession?

  • ​Are you a financial advisory firm or wealth manager aiming to provide personalized financial guidance, investment strategies, and risk management solutions to clients affected by a recession?

If you answer YES to any of the questions above, This book is for you!

Because of the success of this system, I’ve been featured on:

I don’t tell you all this to brag

I simply do it to show what is possible.

This ‘system’ is 100% real... and can work no matter what business you are in.

Unless you’re lazy beyond belief or don’t follow the advice…

And the crazy thing is, nobody is doing this stuff!

What stuff?


The possibilities for growth during this recession are limitless if you embrace the strategies outlined in this book.

In order to prove these concepts, I started a new company during the pandemic, that had:

No team,
No client list,
No advertising,
No infrastructure.

… and in it’s first year, it did more than $300,000 in revenue with nothing using nothing but the frameworks that are taught in this book. Just picture how your existing business could transform when armed with the same strategies and what that could do for your business over the next year…

All I had was my laptop and this system.

Inside the pages of this book, you'll discover the seven essential elements of the Recession Flywheel™ —a proven system for shifting your business and approach to thrive amidst changing circumstances. Each element is vital in turning a recession into an opportunity.

As a marketer, I’ve learned that marketing plays a central role in the health of any business. That's why I'm excited to share my revolutionary A.N.C.H.O.R marketing framework with you. This approach will help you identify and connect with leads in a way that boosts sales and creates a devoted fanbase.

But marketing is just the tip of the iceberg. In the book, I dive deep into the other 6 parts of the Recession Flywheel™

But don't just take my word for it. In the book, you can witness the power of these strategies in action through real-life success stories and examples from me and my clients who have implemented these techniques and achieved remarkable results. Their experiences speak volumes about the effectiveness of the Recession Survival Guide.

Here’s just a mere fraction of the value you will find in this book

  • The one thing you can do in a week that can save your business over 600k.

  • How one simple 5- minute strategy generated more than $60 Million in new Assets Under Management in less than 90-days

  • ​The Single best way to attract highly profitable clients (page 68)
  • ​The tactic that made one of our clients add a 40k/year revenue stream with just 5 clicks.

  • How to outsell your competitors literally using their own marketing efforts to make you money. (this strategy could probably go away soon, take advantage now.)

  • ​Learn how to avoid the most common mistake that most companies that file for bankruptcy have in common. (page 112)

Remember, "Rising tides lift all ships," but what happens when the tide goes out? We're experiencing it right now. This is your moment to prepare. This is your chance to get ready to thrive instead of just getting by.

The Recession Survival Guide holds the key to weathering the storm and emerging victorious. Secure your free copy now and equip your business for success during the next recession.


That’s what that voice in your head is probably whispering…

“This all sounds great”….

“But my business is different and this won't work in my industry”….

However, I will personally GUARANTEE you it will.

You see, if for some strange reason, you try the strategies outlined in this book and they don’t make your business thrive in this recession…

I’ll refund you the cost of shipping, plus you can keep the book just for the inconvenience.

Sound fair? It’s actually not, but I’m getting the short end of the stick and I’m ok with that.

Because I mean, show me someone else who stands behind their words like I’m doing right now. Seriously.

Anyone…?? (crickets)



Draye is an author, business owner, investor, entrepreneur, and adrenaline junkie from Austin Texas. He is the creator of the Tangible Nurture process and has helped countless businesses, across dozens of industries, increase the life-time-value of their clients and create Raving Fans of their businesses.

For the past decade we’ve been helping clients from a wide range of industries… from the top travel account on Instagram with millions of followers, the nation's top personal development psychologist, Sharks from the TV show SharkTank and hundreds of professional service providers from Financial Advisors, Attorneys, Real Estate Agents, CPA’s and many others. All in all, we’ve helped over 800 clients, and I’m confident we can help you too!

Fractional CMO (Chief Marketing Officer) was created in order to provide high-level executive marketing experience, advice, strategies, and resources without having to hire a marketing director or work with expensive marketing agencies. At Fractional CMO we have a team of experts all working within their zone of genius to help YOU. That means you’ll be able to work with an ENTIRE TEAM of experts to help you level up with ALL aspects of marketing with a team that provides guidance and support every step of the way.


I’m GIVING YOU this book that breaks down specific and practical knowledge for succeeding during a recession. It’s free and could hold the information you need to go from struggling to thriving.

Get the Recession Survival Guide

       1) Customer Info                2) Payment Info         


We're so confident that you'll love the book that we offer a 100% satisfaction guarantee.

If you're not completely satisfied with your purchase for any reason, simply email us for a full refund. No questions asked.



Who is The Recession Survival Guide for?

Do you own or manage a business? Do you want to continue owning your own business when the market goes awry?

Whatever sector of the economy, whatever business model you currently follow, The Recession Survival Guide is for YOU.

The Recession Survival Guide is for any business owners who want to survive recessions with their businesses intact and thrive during tough times. It provides valuable information on how to sharpen your entrepreneurial skills, prioritize resources during a downturn, and make smart decisions about sales, marketing, and operations.

Do the strategies actually work? Have they been tested?

Absolutely! The guide is based on my personal experiences as a successful entrepreneur and business executive, and the strategies I have used to grow my businesses during multiple recessions.

I've used everything in this book across three different recessions, with several businesses. I've watched others use these same strategies and have seen them succeed. I've also done some research on these strategies to ensure that they are current, relevant, and effective in the modern business environment.

With this guide in hand, you can be sure that you have the tools to survive any recession and come out stronger on the other side. So take a deep breath, buckle up, and get ready to weather any storm that comes your way!

Are digital and audiobook versions available?

YES! If you prefer to listen to the audiobook or read it on your Kindle, iBooks, or PDF, I have it available for sale at a nominal fee.

Simply enter your details in the order form on this page.

How is The Recession Survival Guide different from any other book?

This is not just a book, it's a survival kit for every area of your business. The Recession Survival Guide provides a roadmap to help you re-invent or evolve your business for success in the current and upcoming economic climate.

It offers hundreds of practical, easy-to-implement strategies and tactics from my own experience running multiple businesses across three recessions that you can use to weather the downturn and come back even stronger when the economy recovers.

What am I getting when I order The Recession Survival Guide?

When you order The Recession Survival Guide, you're getting a physical copy of the book, which includes real, time-tested strategies to help your business survive and even grow during the upcoming recession.

The EXACT strategies and long-term methodology that I use in each of my businesses, and have used during the last THREE recessions to protect and grow wealth, are laid out in an easy-to-understand format.

The Recession Survival Guide is your all-in-one kit to adapting every area of your business for success when facing an uneasy market and unknown economic future.

When will my book arrive?

Once you click the button to confirm your order, your copy will be dispatched within the next two business days.

Typically, it takes approximately 7 business days for the shipment to reach you.

Alternatively, if you choose the digital or audio version (which we highly recommend), you can begin reading or listening right now.

Is there REALLY a 100% Money-Back Guarantee?

Absolutely. If you REALLY don’t think you gained anything by reading The Recession Survival Guide within 30 days, you can contact us for a refund.

You can even keep the book.

It’s a no-brainer - just hit “Order.” You’ve got nothing to lose!

© 2023 Fractional CMO LLC. All Rights Reserved | Privacy Policy | Terms of Use